Reuse

 The above is a stand at airport departure and arrival lounges - free newspapers! Upon disembarking from the plane is the same stand, but with a bin marked "please recycle your newspapers". Why not place it back on the stand for someone else to read?

My generation had 3 R's hammered into us from a young age - Reduce, Reuse, Recycle. When is it ok to reuse, or not ok so recycling is preferred? A hire car is just fine when someone else has used it, even a washed plate in a restaurant, or a book from the library - is a newspaper such a precious thing that it must be opened new everytime?

It is interesting to note that according to William McDonough in "Cradle to Cradle" recycling is not an eternal cycle - paper fibres deteriorate with each reincarnation until you are left with a useless powder - not recycling, but downcycling. That newspaper will never again be a newspaper, let alone high quality office paper, but will become cardboard box, then toilet paper, then nothing.